The LaneInnovative Difference
Founded in 1994, LaneInnovative® is a unique natural products company:- We do not offer me-too products.
- Our products offer performance benefits not available elsewhere.
- Our performance claims are based on scientific evidence.
- US courts and leading medical journals have accepted our scientific research.
- We openly share our research with our customers, as allowed by law or scientific custom.
- The potency and recommended usage of our products are comparable to that used in clinical research.
- We thoroughly understand our products.
- We listen to and respect our customers.
Our Pledge
- Provide superior value to our customers through innovation.
- Continually Invest in our natural technologies to better understand their capabilities and enhance their benefits.
- Maintain a work environment that values people, promotes learning and nurtures innovation.
- Be respected by our customers, retail and healthcare partners, employees and suppliers.
- Continually strive for excellence in all business practices.
Our Quality Standards
- Our key ingredients are produced in countries with advanced food technologies and regulatory oversight.
- We continuously test for label claim potency, pathogens and heavy metals. Products that fail on any measure are not sold.
- We adhere to Good Manufacturing Practices (GMP) and other US Food & Drug Administration (FDA) regulations.
- Our products consistently meet U.S. Pharmacopeia (USP) dissolution and disintegration standards.
Wellness products with science, care, and a human touch.
Since 1994, LaneInnovative has helped customers find thoughtful wellness solutions for bone health, digestion, sleep, immune support, skin health, menopause comfort, and healthy aging.*
“Quality products. Real support. A human touch.”
That is the LaneInnovative difference — products designed with care, education that helps customers make informed choices, and real people here to help when you need us.
Our Story
LaneInnovative was founded on a simple belief: customers deserve wellness products that are different for a reason.
We do not focus on “me-too” formulas. We look for distinctive ingredients, practical health needs, and thoughtful product designs that help customers feel confident in their daily routines.*
Over the years, our products have grown to support a wide range of wellness needs — from bone strength and digestive balance to restful sleep, immune support, skin and collagen care, and healthy aging.
Why Customers Choose LaneInnovative
We combine product quality, customer education, and personal service to create a better wellness experience.
Products With Purpose
Every product is created around a real customer need — not trends, hype, or filler claims.
Tested for Purity & Potency
All LaneInnovative products are carefully tested for purity and potency to help ensure quality you can trust.
Science-Minded Formulas
We seek out ingredients and technologies supported by research whenever possible.*
Real Customer Care
When you contact LaneInnovative, you connect with a real person who is here to listen, help, and guide you.
From the Words of Our Customers
Customer experiences say more than we ever could.
“I have used this product for many years...especially helpful when traveling. H2GO enables you to have one less thing to worry about!”*
Bonnie L. · H2Go Customer“I started using AdvaCal in my 40's because of low bone density. Switched to Intensive when I hit 60. Haven't had any problems since. It does the job.”*
Evelyn S. · AdvaCAL CustomerTestimonials reflect individual customer experiences. Individual results may vary.
More Than Supplements
We believe informed customers make better wellness decisions. That is why we share helpful wellness education through articles, newsletters, quizzes, research pages, and practical guides.
- Wellness Articles
- THRIVE Newsletter
- Health Quizzes
- Research Pages
- Product Education
- Wellness Guides
Real People, Here to Help
Have a question about a product, an order, or which option may fit your needs? Our LaneInnovative Customer Care team is here to help.